​Will is the founder of Big Later, the internet’s most entertaining crash course on personal finance, investing, and employee equity.

​Before starting Big Later he spent 6 years at Salesforce in strategy, growth, enablement, and partnership roles.

​His free time goes towards practicing Brazilian jiu-jitsu and doing all the outdoor sh*t you can do in Bend, OR (which is where he calls home).

​Will and Art did a deep dive into:

• ​Text as a Medium for Education: Pros and cons of the written word for teaching
• Reasons not to create an EBC: Why you definitely should not create an EBC yourself
• Non-negotiables of an EBC: Basic building blocks of an email-based course

Tricks of the Trade: Will’s learnings from writing 100,000+ words for email-based courses