In this podcast episode, we uncover the secrets behind our deep dive into Aritzia (TSX: ATZ), one of the hottest names in the fashion retail space. Using scuttlebutt and qualitative research, we went beyond financials to understand what truly drives Aritzia’s success. From visiting stores to gathering customer insights and studying industry trends, we break down our process step by step. If you’re an investor or a fan of thoughtful company analysis, this episode is your ultimate guide to mastering qualitative research for better investment decisions. Not investment advice Recorded January 2025