Show notes
In order to run a successful competition, it's important to know what a competition actually is, so in today's episode we explore the definition of a competition and what exactly the difference between a competition, giveaway, sweepstake and contest is.
We'll discover...
- Why the definition of the word 'competition' matters
- How defining what a competition is can help you run successful (and lawful) competitions
- Why we can use the words 'competition' and 'giveaway' interchangeably...
- ... but you'll rarely hear us use the words 'contest' and 'sweepstake' outside of North America
- Plus why us Aussies sometimes call competitions 'trade promotions' (and what that actually means for your competition).
Show links...
- Check out the blog and vlog version of this podcast: https://origamiglobe.com/what-is-a-competition/
- Find out more about my 8 week course and join the waitlist: https://origamiglobe.com/mastercourse/
- Get the lowdown on my Competition Concierge service: https://origamiglobe.com/concierge/
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