How do we get patients to say "yes" to treatment that ranges beyond the scope and cost they had expected?In this episode, Samantha is joined by Starr Patterson, an expert in most roles in dentistry. Starr has served as an assistant, hygienist, treatment coordinator and office manager for practices in the Midwest and Southern United States.Starr talks about redirecting her education and career path at the age of 17, while working part time for an oral surgeon. Her first "thrown into the fire" experience came when she was ask to step in and assist during a surgery, cementing her interest in dentistry. She has pursued a wide-ranging career in dentistry for three decades since.One of her earliest "light bulb" moments was assisting in a case that involved more invasive, expensive treatment than the patient had anticipated. From that experience, Starr developed a methodology called "Teach, Not Tell". Using technology and carefully crafted language and analogies, Starr began an approach of providing patients with a deeper understanding of their oral health. Her ability to gain patients' trust and meet them "where they are" helped her practice achieve a 99% case acceptance rate.Learn her three components of educating patients in a way that makes case acceptance nearly automatic. Once mastered, the "Teach, not Tell" methodology will benefit case acceptance, collections, and overall patient perception of the practice.