This episode of Commerce Talk with SmartOSC is all about blurred lines, not the controversial Pharrell Williams song, but blurred lines in eCommerce.

Host Adrian Adrian Wakeham spoke to Eddie Teng, Head of Marketing and Digital Business Manager at ASUS Singapore, to dive deep into how the lines between B2B and B2C eCommerce have blurred. Eddie recently spearheaded ASUS Singapore’s transformation to a B2B2C model (with a little help from SmartOSC), so who better to break down the changing demands of buyers?