Today we’re chatting with Amine Ouahidi, the Founder and Principle of NINE15, - a small ecommerce design studio that creates beautiful and functional online shopping experiences. Amine shares his story, how he got into ecommerce, what motivated him to launch NINE15, the biggest mistake he sees entrepreneurs making when it comes to building a new ecommerce brand or scaling an existing brand, and much more. So let’s get started!