Welcome to a re-release episode of Commerce Famous. Ben Marks is “Hanging out with Hani” - that is Hani Batla, the CIO & CTO of Adorama, the famed New York City retailer. Hani’s illustrious career has taken him to legendary companies, including Verizon, Comcast, Ericsson, HBO, and now Adorama. Find out why Hani joined a retailer after many years in media, and how he drives modernization at a company that has been selling online since the late 90s!<a href="https://www.linkedin.com/in/hanibatla/">Hani Batla on LinkedIn</a><a href="https://www.adorama.com/">Adorama</a><a href="https://docs.google.com/forms/d/12zfEfS8yP999Fe9U_ekcDzyZH5WvqtZDKpt8Fr-JDOg/viewform?edit_requested=true">Suggest a Guest for the Commerce Famous Podcast</a>Commerce Famous is proudly presented by <a href="https://hubs.li/Q01Qf8D-0">Shopware</a>, the leading open commerce platform for all your B2C and B2B needs.

Recast | Darin Lynch | Irish Titan's growth playbook

Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.