Five years ago, Jimmy Sansone quit his corporate career. After rejections from grad schools, other jobs, and a failed business idea, he launched the Normal Brand from the basement of his parents house.

With the help of his brothers, Lan and Cronrad, Jimmy has taken the business from t-shirts and hats to a multi-million dollar clothing brand sold online and in stores nationwide.

Throughout our conversation, Jimmy and I discuss a range of topics including: his "burn the boats" mentality, how he transformed a simple idea into a family owned business with his brothers, and the paramount influence of his late grandfather Anthony Sansone Sr. (founder of Sansone Group).