Geneva Marcelino is the creative director of ‘RHouse Vietnam’, a Restaurant and Rescue Foster House in Saigon, has spent over ten years in advertising, and joins me today to discuss creativity, challenges, advertising, her work and more.Topics include ⁃ The creative, psychological and empathetic processes behind advertising ⁃ How to find your “North Star”, and the concept of knowing your destination but being flexible about your journey ⁃ How your value system can change over time due to circumstances ⁃ The difficulties of the pandemic, looking after numerous animals and it’s ongoing impact ⁃ The story of the ‘Stand For 16’ Movement, protecting animal welfare moving forwards after a COVID related tragedy ⁃ The future aims for the RHouse ProjectIf you enjoyed, you can find out more about RHouse at https://welcometorhouse.wixsite.com/rescuesvietnamhttps://www.facebook.com/WelcomeToRHouse/You can find out more about our episode sponsors, Paperbacks Saigon at;Instagram: @paperbacks.saigonWebsite: www.paperbacks.vnThey stock English books and graphic novels across different genres, and also accept custom orders. Unique for all your reading experiences 💪