Ted realized that there was a gap in the market for non-alcoholic beverages: while there were plenty of options for people who wanted to cut back on their alcohol intake, there weren’t any products that would allow people to feel like they were fitting in at social gatherings without imbibing. Partake is a great example of identifying and following your brand’s north star: by targeting a specific audience and creating products tailored to their needs, they were able to achieve success both financially and in terms of customer satisfaction.

You’ll learn more about this interesting vertical and plenty of insights around raising funds in both Canada and the US, including how Partake went from bootstrapped to receiving tens of millions from investors.