In today’s world, industrial manufacturing companies cannot rely solely on trade shows and relationships to raise brand awareness or generate sales. Ira provides actionable insights into how new technologies are giving industrial consumers the power to do their own research, and how your marketing plan needs to take this shift - and others - into account if you want to stay ahead of the competition. In industries such as OEMs or tech, where saturation is increasing and differentiation is becoming more difficult, Ira’s advice is essential for your continued success.