Jeff wanted to make a big impact but knew that competing in traditional tech hubs, like Silicon Valley or Toronto, wouldn’t be right for his vision. Instead, he elected to leverage brilliant ideas and top talent in two smaller Canadian cities, both with burgeoning tech scenes. Rather than repeat something that’s been done a hundred times in major cities, he co-founded two start-ups: SkipTheDishes in Winnipeg and Neo Financial in Calgary, demonstrating that great businesses can come from anywhere — not just from the biggest cities.