Developers were not all equally prepared to confront the dramatic change to how homebuyers shop that COVID-19 ushered in. From seeing a house in-person to seeing one virtually, it took a resilient and strategic marketing-focused leader to deeply examine how to design homes that can withstand homeschooling, working, and living.

Join me as Tracey takes us through what a CRO does (hint: it’s a combination of all of Tracey’s best talents), how Hopewell’s focus on digital transformation pre-pandemic worked in their favour, and why Tracey is optimistic about Calgary’s future.