Even with all of our recent breakthroughs and innovations, everyone still thinks of Alberta as an oil and gas province. It’s going to take more than just innovation to change our reputation. As CEO of her own PR firm, Ellen helps businesses and brands thrive through thoughtful communication strategies. So, who better to shed light on how to flip Alberta's narrative? Join me as Ellen shares the power of branding, the importance of telling our stories, and how we can make the world think of Alberta as more than just oil and gas.