Most brand collaborations are built for visibility. This one was built for participation! In this episode of Collab Connection, we break down why the Formula 1 × LEGO collab actually works, and what the promo, apparel, and merch world can learn from it.From LEGO parade cars to fan experiences at race weekends, this isn’t about selling products. It’s about creating moments people want to be part of.Because today, the question isn’t: “Did people see it?” It’s: “How did they experience it?”Uploaded on Mar 30, 2026

Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the strategy, creative choices, and audience intent behind everything from heritage partnerships to culture-forward plays. The goal is not hype, but clarity brands and merch pros can use to design smarter, more relevant collaborations of their own.