So you want to throw a cold brew competition?! A lot of work, a lot of caffeine, and a lot of fun, cold brew festivals like this are on the rise in cities all across the nation. But how does one go about creating such an event? In this episode Pablo Lara, the creator of San Diego’s cold brew competition, joins me to share his coffee journey, explain his inspiration to start a cold brew festival, breaks down the challenges and lessons learned, and previews Cold Brew City Fest 2018!Cold Brew City Fest is San Diego’s cold brew competition and festival. Each year it’s held in December to celebrate the fact that San Diego can hold a cold brew event in December! This year is the third festival and will have over 30 competitors from San Diego, Los Angeles, Tijuana, and the Inland Empire.December 15thBread and Salt1955 Julian AvenueSan Diego, CA 92113Tickets available HERE