In game purchases. Why do we hate them? Is the a moral repulsion to buying an advantage justified?Gamer backlash against EA: https://gizmodo.com/congratulations-to-ea-games-for-posting-the-most-hated-1820391000Relational models theory: http://www.rmt.ucla.edu/ ‘Premium mediocre’ - firms trying to hide their business model: https://www.ribbonfarm.com/2017/08/17/the-premium-mediocre-life-of-maya-millennial/Image by Hachimaki