Our guest is Karen Schloss, who studies the way in which color is imbued with meaning through a lifetime of associations with objects (like bananas and fire trucks) and concepts (like love and politics). We discuss her research, including topics such as:

1. What color should recycling bins be?
2. A tool that can help designers use color-concept associations in their work
3. The "blueberry problem" (why is is that blueberries aren't very blue?)
4. How to market a blue banana
5. What color heaven and hell should be

Links:

Dr. Karen Schloss's lab at the Wisconsin Institute for Discovery
Colorgorical: A color-concept tool
Our paper for discussion: "Color inference in visual communication: the meaning of colors in recycling"