‘Special price discounts might generate a bit of a spike, but that's not real loyalty or a real relationship ... that comes from meaningful experiences and memories that you create and cultivate ... we've seen  unbelievable net promoter scores off the back of this'.

Hear what Gaby Laifer, Global Sales Director of TLC Marketing has to say on how brands connecting with consumers in more purposeful ways, are seeing good sales, increased loyalty and engagement.