<p>Specialist fields are niche's of varying degrees. Speciality coffee is no different. This episode looks at this idea and explores why not everyone will be interested in deep diving into coffee but also why the taste preferences across the wider market won't always align with what speciality coffee is rewarding and exploring.&nbsp;</p>

Pay Per Click Marketing in Coffee - Why Doesn't it Work - Episode 18

Coffee is my thing. Iv'e won Barista comps, founded business in coffee and written books about it. I love talking about the wide world of coffee and anything that coffee seems to cross over with. 

I promise to talk about a wide range of topics but never stray to far from Coffee. Specialist subjects tend to attract interesting people, who I love to talk to, some episodes will be conversations but mostly just me sharing some thoughts and questions, plus the occasional rant.