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In case you’re wondering, here’s some fairly typical opt-in rates for various types of forms:
- Typical blog sidebar opt-in form will typically not convert much better than 1%-2%.
- A contextual opt-in form inside a blog post (aka content upgrade) can convert anywhere from around 5% up to 12%. I’ve had them go as high as 30%, but usually that’s a temporary fluke. But, it happens.
- A dedicated landing page can convert anywhere from 30% up to 50%. Sometimes even higher. I’ve got one right now which seems to be converting at about 88%, but again, it might even out. I have found 50% to be a good, rough average.
So, in this case, a squeeze page is the equivalent of using the electric drill compared to a screwdriver. It is simply FAR more efficient and converts far better than you’ll almost EVER see on a blog, regardless of location.
Why is this? Well, the answer is pretty simple...

