So, you have that new product you'd like to bring to market. It could be a new ebook, a new course, a new membership site, etc.

So, you start thinking about product launches.

Launches are sexy - no doubt about it. You've like heard the tales of the huge pay days. The million dollar days. Hell, you'd be OK with a multi-thousand day, right? :-) And it seems as if some big product launch is the way to go.

But, is it? Do you really need to do a traditional product launch?

In this episode, I talk about the fun parts of a launch... as well as some of the realities of a launch. Behind the scenes, it isn't always as sexy as it can seem.

When is a launch a good idea? When does it make sense?

And when should you slow down and think a little longer term, and perhaps forget about a traditional launch?

And how do you get started setting up an evergreen launch funnel?

All this and more... in this episode of CBB.