During the third episode of the Coaching Through Stories podcast, host Eric Bean coaches us on the importance of mission using the 1980s Tylenol crisis as a case study. Learn about the power of having a mission, especially during a crisis. This episode will help you consider why missions are meaningful and why they should be used when you encounter non-routine situations.
NOTE: This episode was recorded prior to the COVID-19 pandemic
Episode Highlights:
- Learn the story of the 1980s Tylenol crisis that proved the value of Johnson & Johnson’s mission.
- Learn how Johnson & Johnson managed the crisis using their mission statement to filter their decision-making.
- Missions matter and need to be used.
- Eric defines vision, mission, and philosophy.
- Your behavior is a good indication of your values.
- Organizations need to leverage their mission.
- If you’re a leader, review your mission with your employees regularly.
- 11,000 senior managers were asked their company's top 3-5 priorities and only about 1/3 could name their company's top three goals.
- Get to know your priorities and reflect on them.
- Mission improves strategic alignment.
- Leaders must consider if they are rewarding behaviors that are aligned with company values.
- Employees can align their work with the company’s values.
- We want to have purpose and meaning in our lives.
- Why we’re working matters.
- Meaning attracts talent.
- A strong mission fosters customer engagement.
- You have control over your mission, value, purpose, and philosophy.
- Gallup found that margin and mission are not at odds with each other.
- The why matters because the why will get others to buy into your ideas and initiatives.
- Finding purpose as an employee will give you opportunities to lead.
- Challenge your mission from time to time.
- Your mission can serve as a guide to make decisions during challenging and non-routine situations.
- Eric recommends The Culture Code by Daniel Coyle for additional reading.
3 Key Points:
1. Mission matters and needs to be known to help employees align their work.
2. There are major benefits to showing up to work with a purpose.
3. Your mission can serve as a guide to make decisions during challenging and non-routine situations.
Resources Mentioned:
Help us grow by leaving a rating or review on Apple Podcast
To learn more on how you can take your leadership to the next level, check out our service offerings: Resilient and Adaptable Leadership, Executive Coaching, and Change Management.