Cody Royle is the head coach of Canada’s national men’s AFL program. For the last decade, he has been writing about how leadership, culture, and organizational dynamics contribute to competitive advantage. His debut book, Where Others Won’t, explores the leadership and culture strategies of the most forward-thinking organizations in sport and business. We discuss the following:-User experience in player and team development-The tough stuff of coaching: re-defining what it means to be a high performing head coachFollow Cody and watch for his new book, The Tough Stuff at www.codyroyle.comFor more content on player development and leadership, visit www.tjmanastersky.com