CMOTalk
CMOTalk
Shelly Kramer and Daniel Newman
CMOTalk 006 - Mobility Driving the Future of the Customer Experience
28 minutes Posted Mar 5, 2015 at 5:09 pm.
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Show notes

Shelly and Dan welcome analyst Patrick Moorehead from Moor Insights live from Mobile World Congress in Barcelona to discuss how mobility is driving the customer experience. Some of the things discussed include the following:

  • Privacy is the next big frontier when it comes to mobility
  • How predictability can impact customer service
  • Mobility relies on predictability, and predictibality relies on the ability of companies to use big data to deliver better, more relevant information

This is a don't miss show, delivering valuable insights on how marketers and IT teams can work together from a mobility standpoint to serve customers, respect and protect their privacy, predict their needs before they even realize those needs, and keep customers coming back for more.

CMOTalk is hosted by V3B's Shelly Kramer and Daniel Newman. Find them on the web at http://v3b.com, on Twitter @shellykramer and @danielnewmanuv, and be sure to follow @CMOTalkLive on Twitter as well.