CMO Insights
CMO Insights
Jeff Pedowitz
Season 7. Episode 6: The Ethan Allen Transformation: Rodney Hutton, Chief Marketing Officer of Ethan Allen Global
29 minutes Posted Oct 27, 2020 at 4:00 am.
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29:48
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In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and overhauling the way consumers purchase. Rodney also shares inspirational stories about how he overcame discrimination and stacked odds to become one of the most successful brand and retail marketers in the world today.

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