This week’s guest on CMO Insights is Chris Spears, Chief Marketing Technology Officer for <a href="https://www.arke.com/">Arke</a>.Chris discusses how<ul>
<li>Integrating technology requires a plan, process and forethought for true implementation</li>
<li>Minimally viable data is an important term for his internal team when it comes to metrics and analytics</li>
<li>Procurement of technology and project management are two different functions that need to be connected.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 19: Tradeshow Relevance

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.