This week’s guest on CMO Insights is Shane Elliot, VP Global LSS Marketing at Agilent Technologies.Shane talks about:<ul>
<li>The big challenges for large, global companies like Agilent Technologies</li>
<li>The need to transform to stay ahead of ever-evolving customer needs</li>
<li>Creating and curating localized content while maintaining global consistency and efficiency</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 3: Engaging the Challenge

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.