Melanie talks about:Studying behaviors of users and customers. Measuring marketing initiatives and overall trends. Brand innovation and media innovation during the growing digital age. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 7. Episode 2: The Technology Factor

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.