The Big Themes:

• Retail supply chains and OODA loops: Fighter pilots are trained to Observe, Orient, Decide, and Act when engaged in fast-moving environments. Retail business leaders should adopt the OODA approach for supply chain planning.
• Sustainability is key to supply & demand chains: We should not be looking at sustainability in a vacuum, but rather as integral to the efficient production of goods.
• Invest in connecting IT and OT: Let's talk less about carbon-neutral data centers and more about optimizing physical processes, which improves quality, saves money, and lowers emissions. (NB: keep an eye on strong cybersecurity!)

The Big Quote: "If I've observed and oriented and have the tools to decide, then in a supply chain environment, I can act. I can take the shot and I can win the engagement. And that's what companies have to be thinking about in the modern supply chain."
 

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