Cloud Security Podcast by Google
Cloud Security Podcast by Google
Anton Chuvakin
Security Marketing? Every Product Needs a Story!
23 minutes Posted Jul 6, 2021 at 5:35 pm.
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23:45
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Show notes

Guest:

  • Kelly Anderson, Head of Product Marketing, User Protection Services @ Google Cloud

Topics:

  • What is marketing, really? Why is it sometimes reviled by the technologists?
  • What makes a great marketer in cloud security?
  • What’s different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud?
  • Which things are the easiest or hardest to do in Google Cloud Security marketing?
  • How do you talk about products so they stand out from the noise?
  • How’s Google Cloud marketing helping our users stay ahead of the adversaries?

Resources: