So you've built an app platform. And those pesky developers aren’t showing up to use. Or, worse, they grumble about it! Did you remember to tell anyone about it, to convince them to use it? You know: marketing! Also, they'll need to know how to use it. And you know what that means! Documentation. 

In this episode, Coté and Ben talk about the basics platform marketing: brand, principles, advocacy, internal conferences, and more. They also discuss the role of Backstage in making platforms better, as well as everyday developer life.

You can also watch the video of this episode, if you prefer that kind of thing.

Be sure to check out VMware’s platforms:

• For the Kubernetes fans out there: Tanzu Application Platform.
• And for the PaaS fans: The Tanzu Application Service (based on Cloud Foundry).