Mike Martin is going to talk to us about his role in the company, how ISVs and the Microsoft OCP operate, his thoughts on the future of tech, and the importance of diversity and inclusion in IT and outside of it. He’s also going to share some key advice to future startups and scale-ups and he’ll explain his approach to software creation and what he believes are the key factors companies should focus on. Mike’s going to talk about how he communicates with his team and how to provide constructive criticism in a way that encourages others. We’re also going to learn more about Mike’s favorite communities, the importance of Ecology, and some of his personal experiences working with ISVs. Guest Bio: Mike Martin​ works for Microsoft Western Europe as Cloud Solution Architect for ISV's with a focus​ on the Microsoft Cloud Platform. He’s been active in the IT industry for more than 20 years and has performed almost all types of job profiles, going from coaching and leading a team to architecting and systems design and training. Today he’s primarily into the Microsoft Cloud Platform and Application Lifecycle Management. He’s not a stranger to both dev and IT Pro topics. On April 1st 2013 he also became a Microsoft Azure MVP, an award he managed to get 5 years in a row. Quote "Think about how your business model should evolve and what you need to do next inside of​ your business model. Thinking of features it's not hard. Thinking of the next move in becoming a large enterprise......that's the hardest part.​" Mike Martin​Timestamps:

Guest Introduction

Mike's job role and tasks

What is OCP and what are ISVs

Things that Mike doesn’t do in his role

The current trends in the industry

How Mike's partners changed their use of tech

A story about one of Mike’s ISVs

Advice to future scale-ups and start-ups

What to focus on when creating software

Constructive criticism within the team

Predictions on the future of tech

Mike's thoughts on inclusiveness and diversity