The unprecedented change in customer behavior caused an increase in the volume of online interactions, challenging companies as they thrive amidst the pandemic. To forge stronger ties with customers, enterprises have employed Customer Relationship Management (CRM) tools.

In this episode, Deanna Rubiano, Chief Marketing Officer and MarTech Head of Third Pillar, and Cocoy Claravall, VP for Product Development and Engineering of Globe Business, Enterprise Group, discuss customer relationship trends and how CRM helps businesses stay connected with their customers.