A prospect said I don’t have a problem closing people when they come in for their appointment…

When asked about their numbers…those who came in for a consultation and those who became customers…the answer was, well I don’t know that but it’s probably pretty high.

The question I didn’t ask but should have asked: Then why are you still working, instead of just cashing those checks???

You can have other people do all of the stuff you do. Just kick back on a beach and open your bank app and just watch the dollar signs flow.

Smug people can learn from their own mistakes but 'smart' people learn from other people's mistakes".

Hi, My name is Jay and this is the clinic accelerator podcast.

Marketing is pretty simple really.

It’s kinda like fishing.

First, you gotta know a little bit about the kind of fish you’re trying to catch.

Do they like worms, do they like crickets, do they like mayflies, do they like smaller fish like minnows?

Where do these fish like to hang out?

Small ponds, rivers, streams, oceans?

Once you know that, you make sure you use the perfect type of bait that your fish loves.

Then you go to the place those fish are most likely to hang out.

Then when they bite, you can’t reel them in too fast or you might lose them.

You occasionally give the line a yank to make sure that hook is set, then you keep reeling them in.

Once you have them on shore you have to carefully release the hook and make sure that fish doesn’t slip through your hands and fall back into the water before you can get them in your cooler.

You can catch a fish with a $1000 pole or an old cane pole with some fishing line tied to the end.

When I talk to some clinic owners about their current strategy, they do pretty good with using the right bait and fishing where they hang out.

The problem I see is that as they’re reeling in that big fish it either slips off the hook or the fish slips through their hands and falls back into the water.

You can spend thousands of dollars on a fancy boat, and top-of-the-line fishing gear, heck you can even have a guide to take you to the sweetest spots that no one else knows about.

But if you can’t get that fish into your boat, you’ve just wasted all of the time and money.

The one difference between fishing and marketing… at least when fishing if you don’t get the fish in the boat, you had a great day on the lake. You can always tell about the one that got away.

There’s no satisfaction in that when it comes to marketing.

All you can see is your kid’s college savings going down the ol toilet.

If you want some help getting your fish into the boat…that’s what we do.

Go to GetMoreYes.com to learn more and download a strategy that I teach that shows you how to get more of those fish in the boat.

My name is Jay, Thanks for listening to the clinic accelerator podcast.