About 12 years ago my son and I started a project together. This was one of those projects I'd hoped would help us to bond. And, really have a lot of those father and son moments.

And we did, but the project has just taken too long to finish. So I'm now in the process where I'm getting close to being finished.

It's a 1968 Camaro SS. When, when we bought it originally, it didn't have a motor in it and it didn't have a transmission. It was just a body really, and some tires and wheels.

I put a new motor in it. It's a 454 big block.

As we were in the process of getting it painted, I discovered that the current hood will not close. It will not go over that motor. The motor is too big.

I had to order a new hood for this vehicle and it's, it's going to be in tomorrow and I'm super excited about it.

When I bought the new hood, I had three options of how I could get it delivered. FedEx could ship it, UPS could ship it or DHL could ship me this new hood.

I didn't care about it. What I wanted was the hood. They were all going to get here about the same time, all gonna cost about the same amount.

I don't care if one truck is gas-powered or diesel or electric. I don't care about any of that.

The only thing I cared about and still care about is my hood. Those trucks are just the delivery mechanisms. 

I want my hood.

The reason I bring this up is that I talk to business owners almost every day and they say, well, you know where you're just not having the success we'd like with our current marketing.

I say, well, what are you marketing?

They usually say they’re doing some Facebook ads or some social media posts.

That's not marketing, those are delivery mechanisms.

I press them a little further and ask them what are those ads saying?

They usually say the ads highlight the services they have the new equipment and tools they use to provide the service.

They’re focused on the delivery mechanism instead of making sure their message resonates with what end result in their dream customer wants to achieve.

It honestly doesn't matter what delivery mechanisms you use. The most important thing is your message.

For me, the important thing is my new Camaro hood. 

In Business...It's Your Message!

If you’re currently spending your hard-earned money to get people to schedule appointments with you and then actually show up…I want to share my strategy Clinic Accelerator with you FREE. It has one purpose.

To get those people that showed up to Say YES to your Solutions or Offer.

Go to GetMoreYes.com.

When you spend all that money and then people don’t say yes…that just well sucks.

Besides doing you a Kindness, why would I give you this strategy for free…when in fact it could add an additional 30 thousand or more to your revenue each month?

Well, I want you to remember my name. Jay Young.

If you discover that you could use help in getting more people to show up for their appointments and be so excited that they show up with a smile on their face and their credit card in hand… well, I hope you’ll think of me.

Again my name is Jay Young. Thank you for listening to the Clinic Accelerator Podcast.