When it comes to climate, we have the facts, but we aren’t moving fast enough. So we need to get climate education and solutions into the places where people already spend their time. Pop culture offers endless opportunities to influence audiences – your favorite movie or TV character can feel like a friend whose views on climate might affect your own. In this episode, we connect moments like this to the broader media environment shaping how we understand the world. Can you be masculine and care about the climate? Can watching a character take charge of the future onscreen actually change what people believe they can do in real life? And can the stories we consume ultimately shape public attitudes and even policy outcomes?Guests: Allison Begalman, Co-founder & Chief Strategy Officer, Context Collaborative; Co-founder, Hollywood Climate SummitMichael P. Haselhuhn, Associate Professor of Management, University of California, RiversideBrent Suter, Baseball player, Los Angeles Angels; EcoAthletes Climate ChampionHighlights:***Join Climate One for an electric conversation on September 1 at 6 p.m. between PG&E CEO Patti Poppe and California State Senator Scott Wiener about energy affordability, outages, and whether cities like San Francisco are ready to break up with the investor owned utility model. Tickets available at climateone.org/events ***Support Climate One by going ad-free! By subscribing to Climate One on Patreon, you’ll receive exclusive access to all future episodes free of ads, opportunities to connect with fellow Climate One listeners, and access to the Climate One Discord. Sign up today.***Ad sales by Multitude. Contact them for ad inquiries at multitude.productions/adsLearn more about your ad choices. Visit megaphone.fm/adchoices