Sam discusses lessons in sales learnt in the world of business, and applies them to sustainability. This is part five of a series on Sam's search for answers on how to engage the masses with climate change. - - - - - - - - - - - - - - - - - - - - - - If you want to connect, drop Sam an email on [email protected] or connect on twitter @SamJamesWard. - - - - - - - - - - - - - - - - - - - - - - For the "outro" song at the end, "Telling it Like it is" and more of Terry Adam's work, check out Terry Adam's website: http://www.terryadams.org/