Show notes
How did PBR go from zero to hero? What's the key to authenticity? And what's the worst PBR tattoo ever? Learn all this & more as John & Jesse crack the can on this iconic beer!1:03 My dad was the original hipster2:05 A short & bittersweet history of PBR4:24 Pabst peaks & peters out5:19 Dennis Hopper says f*** that s***!6:55 The Hipster Age7:58 Grassroots marketing with secret swag10:00 Alex Whip-it-good & f*** Kid Rock11:14 Good redesign, bad extensions14:10 6-pack, 99-pack, even a 1776-pack!15:20 The craft category explodes18:20 PBR's iconic look19:54 Terrible tattoos23:42 A high-speed chase!Our theme tune "Cold Beat" is by Serge Quadrado licensed under CC BY 2.0Thanks for listening to Cleanup on Aisle 9! Please subscribe and share with your friends, and leave a review so we can reach more awesome listeners like you.
