Circana Unpacked
Circana Unpacked
Circana
#10 - "Best" Practices for Commerce Media
27 minutes Posted Oct 15, 2026 at 10:00 am.
Intro & Welcome
Series Overview & Topic
Guests Introduced
Guest Bios & Roles
From Retail Media Network to Media Company
Discovery & Connected Experiences
Role of Stores in Commerce Media
In‑Store & Out‑of‑Store Creative Opportunities
Measurement, Accountability & MMM
Circana Partnership & Study Results
Audience Graph & Predictive Signals
Using Signals to Expand Categories
AI, LLMs & Agentic Commerce
What Marketers Should Believe in 6 Months
CTV + Commerce Signals Opportunity
Light Question: Social Commerce Buys
Closing & Outro
0:00
27:23
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Show notes
Retail and media continue to evolve — often rapidly and with broad implications. Lisa Valentino, executive vice president and chief ads and media officer at Best Buy Co. Inc., joins the podcast for a conversation with Circana’s Cara Pratt, president of global retail and media, to explore shifts that are defining the latest and future chapters of commerce media and the importance of measurement across the total market.