Brendan Kane, Founder & Managing Partner, Hook Point and Bestselling Author highlights how a well-planned content marketing strategy can go a long way in helping a brand garner a wide reach and engagement on digital platforms. He is in conversation with Sunder Madakshira, Head of Marketing, Adobe India.

In today’s highly competitive content marketing sphere, what is the key to grab the attention of the audience and drive higher engagement? What is the most common mistake that brands make while creating digital content for the masses? What are the 3 pillars of a successful content marketing campaign?

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