Growing up in a christian family, I have to say of all the parables I read in the Bible, I was probably least familiar with this one.  After reading a few times and reading also some commentary, I realized how crucial this verse was.  What was God implying when He said that if He died, He bears much fruit?  What happens when you plant a grain of wheat in the ground?  What comes up?  I hope this word today is as much a revelation to you as it is to me.  Feel free to share with your friends!