It’s imperative for restaurant brands to use guest data to become more efficient with their marketing and drive profitable traffic, Olo’s CEO and Founder Noah Glass tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Glass sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss the company’s plans to grow with new and existing customers in its three product suites: online ordering, payment and personalized marketing. He also comments on Olo’s new partnership with FreedomPay and a sizable opportunity in catering order management.

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