Show notes
Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In episode 2 our guest is renowned WeChat expert Matthew Brennan!Aside from racking up a humungous following on Twitter and LinkedIn (37k+ followers), Matthew has delivered presentations for large corporations including Google and has been featured across global media.We chat (get it?) about the fascinating potential of the super app. Did you know Facebook's taking a page out of WeChat's playbook? Topics include: 2:06 Matthew's book on WeChat4:54 Matthew's China story10:08 When mobile payment was still new12:20 How China merged online and offline with mobile payments: China is leading the new retail movement15:02 Introduction to WeChat and social OS 21:45 How brands can use WeChat for marketing: Is advertising on WeChat a drop in the ocean? 23:49 WeChat Mini Programs: How retail brands are using them and why every brand should invest in them 29:45 WeChat and social e-commerce: What is the new Haowuquan (Goodies circle)?33:32 How WhatsApp is emulating WeChat: WhatsApp pay and brand profiles34:30 Why brands value WeChat: Customer service and CRM37:27 Facebook pay: the potential and the struggles41:02 Why WeChat Pay is so convenient and good for business41:50 Why China is so good at innovating and what WeChat has to do with this45:00 Side note: The reason behind TikTok's success in China49:12 China2020: 5G, Gaming, VR and ARIf you like this episode, hit subscribe for more!You can watch the episode on YouTube https://www.youtube.com/watch?v=7z1N9AMX_TI&t=830s