In this episode...Sofeast's CEO Renaud and head of New Product Development, Andrew discuss how to build a product while keeping the whole customer journey in mind. There is more to launching a product than just making a good product, strange as it may sound at first, and you'll see that manufacturers need to consider the whole customer journey when designing and developing their products. The customer journey can be split into 8 steps, and we go through them here... Show Sections Related content...An Importer’s Guide to New Product Manufacturing in China [PDF eBook]The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast]What’s the real Cost of Poor Quality and Reliability? [Podcast]How Reliability Testing Is Critical To Obtaining Great Mass-Produced Products Get in touch with usConnect with us on LinkedInSend us a tweet @sofeastPrefer Facebook? Check us out on FBContact us via Sofeast's contact pageSubscribe to our YouTube channel Subscribe to the podcast There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:Apple PodcastsSpotifyStitcherGoogle PodcastsTuneInAmazon PodcastsDeezeriHeartRADIOPlayerFMListen NotesPodcast AddictPodchaser