In this episode...The Sofeast Group's head of New Product Development, Andrew Amirnovin, is back on the pod with Adrian from the team and are discussing what happens if mistakes are made during the DVT and PVT phases of NPI process.Electronics giant Philips has been in the news due to a huge recall of ventilators and sleep apnea machines that have, unfortunately, caused deaths and injuries. This got us to thinking: What could have caused such a problem to make it into the production of such sensitive medical devices, and what can we learn from this example?Andrew explains that issues like this likely originate in the DVT stage of the NPI process, talks about what activities and testing are included, why they're necessary for your new product launch project and talks about how DVT issues spill over into PVT and then into mass production, too.If you're bringing a new product to market, this story demonstrates why following a detailed new product introduction process that leaves no stone unturned when trying to find potential risks is crucial for manufacturing safe, high-quality, and reliable products. Show Sections Related content...Philips parts ways with CEO in midst of massive recallPhilips recalls ventilators, sleep apnea machines due to health risksListen to The NPI Process: Trouble Awaits If You Skip Its Steps! Watch a number of videos we created about the NPI processYou NEED to do product qualification BEFORE mass production!The NPI Process You Need To Follow For Successful ManufacturingGet help from Sofeast to devise and implement your reliability and durability testing and to help bring your new product to market using our tried-and-tested NPI process Get in touch with usConnect with us on LinkedInSend us a tweet @sofeastPrefer Facebook? Check us out on FBContact us via Sofeast's contact pageSubscribe to our YouTube channel Subscribe to the podcast There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:Apple PodcastsSpotifyStitcherGoogle PodcastsTuneInAmazon PodcastsDeezeriHeartRADIOPlayerFMListen NotesPodcast AddictPodchaser