Show notes
Description:
In last week’s episode I spoke with the COO
of Becky’s Fantasy, the company of top Chinese fashion influencer BeckyLi. Today we’re going to give youanother perspective into Becky’s business. My assistant and frequent co-hostKejie interned at Becky’s Fantasy in 2017 and today she shares what thatexperience was like.We first discuss the basics such as the
size of the company, what are the main teams, how does Becky’s editorialprocess work, and then later on she shares what she feels differentiates Beckyfrom other Chinese KOLs, and why Becky, a top tier influencer, has stayedpopular as consumers are starting to prefer smaller micro influencers.To learn more about influencer marketing in
China, sign up for our newsletter: TheChina Influencer Update!Becky’s Fantasy WeChat Account: 黎贝卡的异想世界
Host:Lauren Hallanan
Website: www.chinainfluencermarketing.com
LinkedIn: https://www.linkedin.com/in/lauren-hallanan/
WeChat: H1212118514
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
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