China Influencer Marketing Podcast
China Influencer Marketing Podcast
Lauren Hallanan: Online Influencer and Chinese Social Media Marketer
CIM049: 3 Innovative KOL Marketing Case Studies
27 minutes Posted Jun 17, 2019 at 2:00 pm.
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Show notes

In this episode my assistant Kejie and I

discuss three recent KOL marketing case studies that we felt were refreshing.
Even though I’m obviously all about influencer marketing, I freely admit that
when brands, agencies, and KOLs get lazy, collaborations content and formats
can become very repetitive, which bores followers and therefore leads to poor
campaign results.

SECOO x Becky Li

Today we’re going to share 3 campaigns that

we found to be fun and engaging, where brands and influencers went the extra
mile. They include:

  • Ximen Dasao X Stuart Weitzman
  • Gogoboi & Chris Hemsworth X
    Swisse
  • Becky Li X Secoo

To learn more about influencer marketing in

China, sign up for our new newsletter:
The China Influencer Update!

Swisse x Gogoboi

Notes:

Article: Deeper KOL Collaborations Help

Brands Stand out in a Sea of Noise


Host:

Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out my book: Digital China: Working with

Bloggers, Influencers and KOLs


Thanks to our sponsors PARKLU: www.parklu.com and TMG Worldwide: www.tmgworldwide.com

For additional information and show notes

head over to www.chinainfluencermarketing.com
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