In this episode I speak with Joanna Gavins, who is a professor of English Language and Literature at the University of Sheffield. Joanna and I discuss the language we use and how this influences the way we think, feel and act in relation to choices we make, the environment, and chemicals. We start off by discussing the work Joanna has been doing at the Bio-based and Biodegradable Industries Association (BBIA) on how to effectively communicate information about sustainability to consumer...