In this episode we talk about how you can find the right hook for your product or service&nbsp;Show Notes:<ul><li>How to find the hook in your product or service</li><li>How copywriters find the hook in the stories for their clients</li><li>Why it is important to know the story behind things in creating and finding a hook&nbsp;</li><li>How past marketing material can help you know your products or service</li><li>Why customer stories or feedback are important</li><li>Surveys in finding that hook</li><li>Ways to market your product</li><li><a href="http://travelindustrycopy.com">Kimberly's Website</a></li><li><a href="https://conversionhacker.com">Bobbie's Website</a></li></ul>Thanks for listening

Episode 43: How to Use Claims and Proof

Join Kimberly and Bobbie as they breakdown copywriting and marketing into actionable steps for your business!